WCR4™ in Practice
Case studies. What the research would have caught.
Demonstration case studies applying the WCR4™ Method retroactively to public brand and corporate decisions. Built entirely on publicly available information — not proprietary client work.
Brand Crisis
When “Women-First” Marketing Betrays Women
How Bumble's anti-celibacy campaign preceded a 36% stock crash and $350M in market value lost in a single day — and what the WCR4™ Method would have caught before a billboard went up.
Brand Trust
Retroactive Praise: They Called It Courage Ten Years Late
Neutrogena called Hayden Panettiere's postpartum depression disclosure courageous in 2026. Her account says a morals clause ended their decade-long partnership for that same disclosure in 2016.
Corporate Trust
What Women Heard When You Went Quiet
Twenty companies promised abortion travel benefits in 2022. Five will still confirm them. The post-Dobbs retreat read as a consumer behavior event, not an HR footnote.