Question 1

What exactly is the WCR4™ Method, and how is it different?

Accepted Answer

WCR4™ is a four-pillar research method built specifically for women's consumer behavior: Emotions, Gender Socialization, Demographics & Intersectionality, and Legacy Consumerism™. Traditional surveys and segmentation tell you what women bought. WCR4™ tells you why she chose, hesitated, or walked — because it reads the emotional and social conditioning behind the purchase, not just the transaction. That's what makes the output actionable: it points at the specific message, product decision, or experience moment you need to change.

Question 2

How can your research help my brand stop losing female customers?

Accepted Answer

Most brands lose women at a blind spot they can't see from inside the org — a message that reads as condescending, a product assumption built on a male default, or a service moment that quietly signals "not for you." A WCR4™ audit maps where those breaks happen in your funnel and what to say or ship instead. You get named blind spots, prioritized fixes, and language that tests better with the women you're already paying to reach.

Question 3

Do you offer workshops or training for my marketing or product team?

Accepted Answer

Yes. The signature session is the "Scary Good Avatars" workshop, where your team applies WCR4™ directly to your own audience data and leaves with rebuilt customer avatars. Custom half-day and full-day formats are available for marketing, product, insights, and leadership teams, in person or virtual.

Question 4

Can you analyze our specific brand or campaign using WCR4™?

Accepted Answer

Yes — through diagnostics, brand audits, and consulting engagements. Consulting runs on deliverable-based monthly retainers with a three-month minimum and typically opens with a VIP planning day to scope the work. For a single campaign or one focused question, a Pick My Brain strategy session is the faster path.

Question 5

What keynote or workshop topics do you offer, and for which audiences?

Accepted Answer

Signature talks include "She Buys The World" (the scale and logic of women's spending power) and "Born to Buy, Raised to Doubt" (how gender socialization shapes buying confidence), plus the WCR4™ workshop format. They're built for retail, marketing and brand, financial services, media, and women's leadership audiences, and are tailored to the room before every date.

Question 6

Are you available for TV panels, broadcast commentary, or virtual events?

Accepted Answer

Yes. Shampaigne is media-trained and regularly appears on air and on panels, live and pre-recorded, in studio and remote. Virtual keynotes, fireside chats, and moderated panels are all standard formats.

Question 7

What does booking involve — fees, travel, lead time, deliverables?

Accepted Answer

Fees vary by format, audience size, and prep depth, and are quoted per event. Travel is from Dallas, TX. Six to eight weeks of lead time is ideal, though shorter windows are often possible for broadcast and virtual. Deliverables typically include a tailored talk, promotional assets, and an optional post-event resource for attendees. Send your date window through the form and you'll get a quote and availability back.

Question 8

What consumer trends or data can you comment on right now?

Accepted Answer

Current live angles include shifts in women's discretionary spending, the "vibe shift" from girlboss to tradwife content and what it signals for brands, Gen Z's use of AI in shopping decisions, beauty and wellness category resilience, and brand campaigns that misread their female audience. Shampaigne turns around commentary quickly and can speak to data, not just opinion.

Question 9

Have you been featured in major outlets before?

Accepted Answer

Yes — including Newsweek, CNBC, Daily Mail, Scripps News, Straight Arrow News, and The Washington Times, among others. A press one-sheet with bio, headshots, topics, and clips is available for download.

Question 10

Can you provide data-backed quotes or original research for my story?

Accepted Answer

Yes. Shampaigne runs original women's consumer research through Women's Research Solutions and can provide proprietary findings, framework-based analysis, and sourced statistics on request. For deadline stories, flag the deadline in your note and it gets prioritized.

Question 11

What is BOLDIFI, and how does it help women start businesses?

Accepted Answer

BOLDIFI® is an accredited, audio-first microschool for women building businesses. Lessons are designed to be listened to — on a commute, in the school pickup line — so the curriculum fits a real life. It works for women at idea stage through early revenue, and it's structured around action steps rather than theory.

Question 12

Do you coach women one-on-one, or is it only through programs?

Accepted Answer

One-on-one time happens through Pick My Brain sessions — a focused, one-off strategy call for a specific decision or problem. Ongoing one-to-one coaching isn't offered; deeper work runs through BOLDIFI® for founders or a consulting retainer for brands.

Question 13

How do I access the WCR4™ Diagnostic or Checklist?

Accepted Answer

Both are free. The WCR4™ Diagnostic is a short quiz that scores your brand across the four pillars and emails you a personalized breakdown. The checklist and pillar worksheets are downloadable PDFs from the WCR4™ pages.

Question 14

Can organizations license the BOLDIFI curriculum?

Accepted Answer

Yes. SBDCs, nonprofits, accelerators, and workforce programs can deploy BOLDIFI® institutionally, including white-label options with your branding. Licensing covers curriculum access, cohort deployment support, and reporting for your stakeholders.

Question 15

What's included in the Online Expert Kit, and who is it best for?

Accepted Answer

The Online Expert Kit packages the curriculum content, accreditation pathway, branding rights, and implementation support for organizations that want to run the program under their own name. It's best for institutions with an existing audience of women founders who need proven content rather than building from scratch.

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