Women's Consumer Expert
Women control $31.8 trillion globally. Most brands still can't explain why she walks away.
Shampaigne Graves is a media commentator, keynote speaker, and founder of Women's Research Solutions. She decodes what women buy, why they leave, and what it costs brands who never bother to ask.
60+
Speaking engagements
10K+
Audience reached
200+
Women coached into business ownership
85%
of household purchasing decisions are controlled by women
The Data
The 65% Problem
65% of women say they want to start a business. Most never do. Shampaigne Graves has coached 200+ women through that gap, and identified the three invisible barriers keeping ambitious women on the sidelines, plus what actually moves them off it. This isn't a motivation problem. It's a research problem, and Shampaigne has the data to prove it.
Three Doors
What she covers.
Ask me about small business
The 65% Problem, invisible barriers to entrepreneurship, what gets women off the fence.
Ask me about consumer spending
Women hold the purse strings. What they're buying this season, and why brands keep getting it wrong.
Ask me about Boldifi
She started with $20. Now she runs an accredited, audio-first business school women build companies from while on the go.
Three channels. One signal.
Consumer intelligence doesn't belong in a slide deck nobody opens twice. It belongs where people are already paying attention.
01
On Air
TV commentary and news contribution, translating what women buy and why into analysis broadcasters can use in real time.
02
On Stage
Keynotes and workshops that turn research into a live conversation, built for brand teams, conferences, and industry rooms making the decision right now.
03
In Print
The Decoder and All Sales Final, the same intelligence, built to scale past a single room or broadcast.
On Stage
Watch the room respond.
Keynotes that turn women's consumer data into a live, applied conversation, for brand teams, conference audiences, and broadcast stages.
The Framework
The WCR4™ Method. Four pillars. One complete picture.
Most consumer research treats women as a demographic footnote. WCR4™ decodes women's purchasing behavior through four interlocking lenses, the intellectual backbone behind every segment, keynote, podcast, and chapter.
Read the Method01
Emotions
02
Gender Socialization
03
Demographics & Intersectionality
04
Legacy Consumerism™
The work, distributed.
All Sales Final
Pulling back the curtain on what women are being sold, products, movements, ideologies, and cultural moments.
Women's Trends Summit
The first conversation at this level. $84T in wealth is transferring, 2027 is where the response gets built.
Commentary in real time
Ongoing commentary on women's consumer intelligence, women and money, and women's markets, published weekly on LinkedIn.
Book Shampaigne
The room is ready. Are you?
Keynotes, panels, on-air commentary, brand workshops. Book Shampaigne for stages and broadcast.
Proof, in their words
Event hosts, workshop attendees, and clients on what happens in the room.
Shampaigne spoke at an event I hosted and blew me away. Her level of knowledge and engagement with the audience was more than I expected. She checked all the boxes as a presenter and I am looking forward to collaborating on more events in the future.
Shampaigne is a creative, talented, deeply knowledgeable marketing and business expert, with a keen understanding of the preferences, buying behaviors, and loyalty drivers among female consumers. She consistently leads provocative and insightful conversations—always backed by data and real-world trends—to help brands understand and connect authentically with their consumers.
I am thrilled to recommend Shampaigne for her exceptional business training on understanding business avatars and the sales cycle. Having invested over $200k in business training and attended numerous events, I can confidently say Shampaigne's class was one of the most robust and detailed I have encountered. Her expertise and ability to engage the audience were unparalleled.
I love how interactive, informative and high energy Shampaigne's workshop was at Dallas Startup Week. She gave us valuable insight on community building through marketing and I truly appreciated her authenticity and genuineness.
Ms. Graves gave a phenomenal presentation on marketing and branding. She delivered it with such enthusiasm and passion that she kept the audience engaged. Some people can master a skill set, but not everyone can teach it. Given her delivery, passion, and immense expertise, I highly recommend her.
I found her to be immediately engaging, and the quality of her presentation was top-notch. Her presentation spoke to me and we are now connecting further so we can collaborate and support each other as success-driven entrepreneurs creating strategic impact.
Shampaigne consistently brings the energy, enthusiasm, and creativity to events. If you're looking for someone to champion your event and bring that energy of excitement and positivity—Shampaigne is your solution. From red carpet to production design and press releases, she covers every detail.
Shampaigne is the quintessential creative professional. Always high energy and ready to execute on any project she undertakes. I highly recommend her for anything related to communications, marketing and entrepreneurship.
Get Shampaigne's weekly read on what women are being sold.
Consumer trends, cultural commentary, podcast drops, and Summit invites, straight to your inbox.