Shampaigne Graves — Women's Consumer Intelligence

Women's Research Solutions

Women spend
$31.8 trillion.
Most brands have
no idea why.

Shampaigne Graves is a Women's Consumer Expert and the founder of Women's Research Solutions — delivering women's consumer intelligence through media commentary, speaking, publishing, and broadcast so the research reaches the people who need it most.

Book to Speak Watch Segments
60+ Engagements
10K+ Reached
WCR4™ Proprietary Method
85% of household purchasing decisions
All Sales Are Not Final — Yet
As Seen In
Newsweek◆ Daily Mail◆ Scripps News◆ The Observer◆ NTD News◆ CGTN◆ The Sun◆ MSN◆ Yahoo!◆ WCPO ABC◆ GoBanking Rates◆ Newsweek◆ Daily Mail◆ Scripps News◆ The Observer◆ NTD News◆ CGTN◆ The Sun◆ MSN◆ Yahoo!◆ WCPO ABC◆ GoBanking Rates◆

How WRS Delivers

01
On Air
TV commentary and news contribution that translates women's consumer data into the real-time analysis media organizations and broadcast audiences can actually use.
02
On Stage
Keynotes and workshops that bring WRS research directly to brand teams, conference audiences, and industry decision-makers — live, applied, and immediate.
03
In Print
The book, The Decoder publication, and ALL SALES FINAL podcast — intelligence distributed at scale so the research reaches far beyond any single boardroom.

The Framework

The WCR4™ Method.
Four pillars. One
complete picture.

Most consumer research treats women as a demographic footnote. The WCR4™ Method was built to fix that. It decodes women's purchasing behavior through four interlocking lenses — and it's the intellectual backbone behind every media segment, keynote, podcast episode, and book chapter that Women's Research Solutions produces.

01
Emotions
02
Gender Socialization
03
Demographics & Intersectionality
04
Legacy Consumerism™

Signature Talks

Keynote
She Buys The World
Women drive $31.8 trillion in global spending. This keynote explains exactly how — and why most brands are still guessing.
45–60 min · Brand & Retail Audiences
Keynote
Born to Buy, Raised to Doubt
The socialization behind women's purchasing decisions — and the blind spot it creates for every brand that hasn't done the research.
45–60 min · Marketing & Strategy Audiences
Workshop
Scary Good Avatars
Build women consumer profiles so precise they're uncomfortable. Live application of the WCR4™ Method to your actual audience.
90 min · Revenue & Product Teams

Platforms & Publications

Podcast
ALL SALES FINAL
A limited series on consumer psychology and brand ethics. 18 episodes per season. No filler. No sponsor-speak. Just the analysis the industry is too polite to say out loud.
Listen Now
Annual Report
Women's Trends Report
The annual women's consumer intelligence report built on the WCR4™ Method. Trend data, behavioral forecasts, and the market shifts brands need to see before they're obvious. Download the 2027 edition free.
Download Free
Inaugural Event — 2027
Women's Trends Summit
The conference where women's consumer data meets commercial strategy. The inaugural Women's Trends Summit is coming in 2027. Be among the first to know when registration opens.
Join the Interest List
Education
Boldifi
A microschool and training center for women building online businesses. Enrollment opens Fall 2026. The education arm of the Women's Research Solutions ecosystem.
Join the Waitlist

Recent Commentary

Newsweek
Women's purchasing behavior after economic uncertainty: what the data actually shows
Daily Mail
Why brands targeting women keep getting the messaging catastrophically wrong
Scripps News
The $31.8 trillion market most boardrooms are still treating like a niche

Now Available — Free Download

2027 Women's
Trends Report.

The data on where women consumers are heading next year — across spending categories, behavioral shifts, and the cultural undercurrents brands haven't caught up to yet. Built on the WCR4™ Method. No fluff. No filler. Just the intelligence.

Annual Intelligence Report
2027 Women's
Trends Report
Women's Research Solutions