About Shampaigne
The expert women's consumer research was missing.
Shampaigne Graves is a Women's Consumer Expert, on-air commentator, international keynote speaker, and founder of Women's Research Solutions. She built her practice around a simple, stubborn premise: women drive 85% of consumer purchasing decisions and $31.8 trillion in global spending, yet most brand strategy still treats them as a demographic footnote.
Through the proprietary WCR4™ Method, Shampaigne decodes how women actually make decisions — and translates that intelligence into media commentary, keynotes, original research, and publishing that reaches the people who need it most.
Her commentary has appeared on Scripps News, NTD News, CGTN America, Good Morning Texas, and in Newsweek, Daily Mail, The Observer, Yahoo, MSN, GoBankingRates, and beyond. She has delivered 60+ speaking engagements to 10,000+ audience members.
As seen in
The WCR4™ Method
Four pillars. One complete picture of the woman consumer.
01
Emotions
The affective drivers behind purchasing behavior that quantitative surveys consistently underweight or miss entirely.
02
Gender Socialization
How women are taught to spend, save, and self-evaluate — and how that conditioning shows up at the cash register.
03
Demographics & Intersectionality
Race, age, geography, life stage. Women are not a monolith — and the segmentation has to reflect that.
04
Legacy Consumerism™
The intergenerational behaviors and inherited spending patterns reshaping markets as $84T transfers.
By the numbers
A practice built on receipts.
- $31.8T
- women's global spending
- 85%
- of household purchases
- 60+
- speaking engagements
- 10K+
- audience members reached