For Media
Press Kit
Everything a journalist, producer, or editor needs to book or cite Shampaigne Graves.
Download Full Press One-Sheet (PDF)
Quick Bio
Three lengths, ready to paste.
Shampaigne Graves is a Women's Consumer Expert, media commentator, and founder of Women's Research Solutions.
Shampaigne Graves is a Women's Consumer Expert, on-air commentator, and keynote speaker who decodes how women actually make purchasing decisions through her proprietary WCR4™ Method. Her commentary has appeared in Newsweek, CNBC, Daily Mail, The Observer, and more, translating the $31.8 trillion women's economy into insight brands, broadcasters, and boardrooms can use.
Shampaigne Graves is a Women's Consumer Expert, on-air commentator, international keynote speaker, and founder of Women's Research Solutions. She built her practice around a simple, stubborn premise: women drive 85% of consumer purchasing decisions and $31.8 trillion in global spending, yet most brand strategy still treats them as a demographic footnote. Through the proprietary WCR4™ Method, Shampaigne decodes how women actually make decisions — and translates that intelligence into media commentary, keynotes, original research, and publishing that reaches the people who need it most. Her commentary has appeared on Scripps News, NTD News, CGTN America, Good Morning Texas, and in Newsweek, Daily Mail, The Observer, Yahoo, MSN, GoBankingRates, and beyond. She has delivered 60+ speaking engagements to 10,000+ audience members.
On-Air Reel
Broadcast clips.
Boilerplate
Company descriptions.
Women's Research Solutions
Women's Research Solutions is a consumer research and consulting firm decoding how women actually make purchasing decisions. Founded by Women's Consumer Expert Shampaigne Graves, the firm uses the proprietary WCR4™ Method, a four-pillar framework analyzing Emotions, Gender Socialization, Demographics & Intersectionality, and Legacy Consumerism™, to help brands understand the $31.8 trillion women's spending economy. Women's Research Solutions has been featured in Newsweek, CNBC, Daily Mail, The Observer, and other national outlets, and works with brands to close the gap between what they think women want and what actually drives them to buy, or walk away.
BOLDIFI
BOLDIFI is an audio-first, QAHE-accredited microschool built for women entrepreneurs who don't have time to sit through hours of desktop video. Since 2018, founder Shampaigne Graves has grown BOLDIFI from $20 in starting capital, with no outside investment and no paid advertising, into a proven curriculum that has trained 250+ women. 60% of BOLDIFI graduates are still in business today, well above the 30 to 40% industry average. The curriculum spans 8 modules and 164 audio lessons, available in 20+ languages, so students can learn during a commute, a workout, or a school pickup line instead of a webinar.
Fast Facts
Five-second scan.
- 60+ speaking engagements
- 10,000+ audience members reached
- 200+ women coached into business ownership
- Creator of the WCR4™ Method
- Media features: Newsweek, CNBC, Daily Mail, The Observer, NTD News, CGTN America, The Sun, MSN, Yahoo!, WCPO ABC, GoBankingRates, IBTimes UK
Areas of Expertise
Topics She Covers
- Women's consumer spending trends and retail behavior
- The 65% Problem: barriers to women's entrepreneurship
- AI adoption gaps and ethical concerns among women consumers
- Luxury retail, department store decline, and shifting consumer loyalty
- GLP-1 impact on retail and beauty spending
- Tariffs, inflation, and household purchasing shifts
- DEI rollbacks and brand trust among women
- Workplace design and gender bias
Press Contact
Press Contact
For interview requests, on-air commentary, or written contribution:
shampaigne@boldifi.comResponse time: within 24 hours for time-sensitive news requests.