She Buys The World
Women drive $31.8 trillion in global spending. This keynote explains exactly how — and why most brands are still guessing.
45–60 min · Brand & Retail Audiences
Bring this to your stageSpeaking & Media
Bring the data into the room.
Shampaigne keynotes, panels, broadcasts, and workshops translate WCR4™ research into immediate, applied intelligence for the people building products and messaging for women.
Signature talks
A program that travels.
Born to Buy, Raised to Doubt
The socialization behind women's purchasing decisions — and the blind spot it creates for every brand that hasn't done the research.
45–60 min · Marketing & Strategy
Bring this to your stageScary Good Avatars
Build women consumer profiles so precise they're uncomfortable. Live application of WCR4™ to your actual audience.
90 min · Revenue & Product Teams
Bring this to your stageOn-Air Commentary
TV commentary and news contribution. Trained on broadcast formats, comfortable in live segments, ready with the data.
Live segments · Recorded interviews
Bring this to your stageAs seen in
Newsweek◆Daily Mail◆Scripps News◆The Observer◆NTD News◆CGTN◆The Sun◆MSN◆Yahoo!◆WCPO ABC◆GoBankingRates◆Good Morning Texas◆Newsweek◆Daily Mail◆Scripps News◆The Observer◆NTD News◆CGTN◆The Sun◆MSN◆Yahoo!◆WCPO ABC◆GoBankingRates◆Good Morning Texas◆
Recent commentary
In the news cycle.
- Newsweek
Women's purchasing behavior after economic uncertainty: what the data actually shows
- Daily Mail
Why brands targeting women keep getting the messaging catastrophically wrong
- Scripps News
The $31.8 trillion market most boardrooms are still treating like a niche
- Good Morning Texas
Live segment: the consumer signal hiding in the H-E-B receipt