She Buys The World
Women drive $31.8 trillion in global spending. This keynote explains exactly how — and why most brands are still guessing.
45–60 min · Brand & Retail Audiences
Bring this to your stageSpeaking & Media
Bring the data into the room.
Shampaigne Graves is a female keynote speaker and consumer trends speaker for retail, brand, and marketing audiences. Her keynotes, workshops, panels, and broadcast segments turn WCR4™ research into applied intelligence for the people building products and messaging for women.
Speaking reel
See her on stage.
A glimpse of the room when WCR4™ research meets a live audience.
Signature talks
A program that travels.
Born to Buy, Raised to Doubt
The socialization behind women's purchasing decisions — and the blind spot it creates for every brand that hasn't done the research.
45–60 min · Marketing & Strategy
Bring this to your stageScary Good Avatars
Build women consumer profiles so precise they're uncomfortable. Live application of WCR4™ to your actual audience.
90 min · Revenue & Product Teams
Bring this to your stageOn-Air Commentary
TV commentary and news contribution. Trained on broadcast formats, comfortable in live segments, ready with the data.
Live segments · Recorded interviews
Bring this to your stageBooking
Hiring a female keynote speaker on consumer trends.
Most retail keynote speakers talk about the future of the category. Shampaigne talks about the buyer inside it — the woman making the decision, the reasoning behind it, and what your team should change on Monday. Below are the questions event organizers ask most.
- What kind of events book Shampaigne Graves as a keynote speaker?
- Retail and brand conferences, marketing summits, sales kickoffs, and corporate leadership events that want a female keynote speaker who can explain consumer trends and how women make buying decisions.
- What topics does she speak on?
- Women's consumer behavior, the $31.8 trillion women's economy, retail and category trends, brand messaging, and the WCR4 research method for building accurate customer profiles.
- How long are the keynotes and workshops?
- Keynotes run 45 to 60 minutes. Workshops run about 90 minutes and apply the research live to the audience's own customers. Panels and on-air segments are scheduled to the format.
- Does she do panels, moderation, and broadcast interviews?
- Yes. She is a regular media commentator and is comfortable in live television segments, recorded interviews, panel seats, and moderation.
- How do I check availability and fees?
- Send the event date, audience, and format through the booking request on this page and you will get availability and fee ranges back directly.
Notable engagements
Stages she's held.
Format
24 engagements
- KeynoteKeynote
The Holistic Festival of Life
- FacilitatorWorkshop
CUTX Business Program
- Keynote SpeakerKeynote
Dallas Startup Week
- Keynote SpeakerKeynote
Business Lounge Dallas
- Keynote SpeakerKeynote
Inspire U Fest
- 2020 Woman of the WeekRecognition
Dallas Professional Women
- TV GuestBroadcast
Courtney Benson Property Group
- TV GuestBroadcast
Good Morning Texas
- KeynoteKeynote
The Girl Cave Business Tribe
- PanelistPanel
The Girl Cave #WorthaLook Live Talk Show
- KeynoteKeynote
Bright Girl Media 2020 Business Summit
- SpeakerKeynote
Junior Achievement Dallas
- Keynote SpeakerKeynote
Girls Inc
- FacilitatorWorkshop
Dallas Startup Week
- Expert PanelistPanel
Credit Union of Texas Business Basics Panel
- FacilitatorWorkshop
First United Bank Marketing Mixer
- PanelistPanel
Dallas SBA Entrepreneurship Expo
- SpeakerKeynote
Southwest Airlines BOLD Summit
- Workshop FacilitatorWorkshop
Sustainable Brands Brand Culture Led Change Conference
- KeynoteKeynote
Sustainable Brands Turkey Conference
- Workshop FacilitatorWorkshop
Our Power Summit
- KeynoteKeynote
HER TX House
- KeynoteKeynote
Dallas Women's Expo
- PanelistPanel
Afrotech Dallas Tech Day
The research behind the talks
The research library.
Research
How women shop
The decision process behind women's purchases: what she verifies, who she consults, and where brands lose her before checkout.
Research
Female purchasing power
$31.8 trillion, decoded. Where women's spending authority actually comes from and how to convert it.
Pillar Guide
Marketing to women
The complete WCR4™ framework for building brands and campaigns women choose on purpose.
Series
Brand audience demographics
Who actually buys from the brands she chooses — Sephora, Lululemon, and more, read as decision behavior.
Recent commentary
In the news cycle.
Outlet
Topic
23 features
- MoneyRetailConsumer BehaviorTech
Dynamic pricing is taking over your grocery store. Here's how to beat it
- ASBN Small Business NetworkConsumer BehaviorCulture
The 4 forces behind every buying decision
- CybernewsRetailTechConsumer Behavior
Walmart shoppers, surveillance pricing and the AI reading your cart
- Straight Arrow NewsCultureTech
A 'vibe shift' online: how tradwives, girlboss turns indicate a changing content market
- The Washington TimesTechCulture
Generation Z embraces AI, cost cutting to lead surge in new business starts
- Daily MailCultureWorkplace
The rise of the 'stay-at-home girlfriend' and what it says about women leaving the workforce
- NewsweekRetailCulture
Martha Stewart on American Eagle's new Sydney Sweeney campaign
- NewsweekCulture
It's Time for Sydney Sweeney to Embrace Her MAGA Appeal
- NewsweekRetailCulture
American Eagle: Sydney Sweeney Doesn't Need Liberals
- NewsweekCultureConsumer Behavior
What Is 'Nonna Maxxing'? Meet Gen Z's Guilt-Free Answer to Modern Lifestyle
- The SunRetailLuxury
How shoppers will feel the impact of Saks owner's bankruptcy
- Daily MailWorkplace
Workplace design and the gender bias hiding in plain sight
- CNBCCulture
Heated Rivalry, Red White & Royal Blue and the rise of MLM romance
- ObserverTech
The problem with OpenAI putting ads in ChatGPT
- NTD NewsLuxuryRetail
Ralph Lauren earnings up during global luxury downturn
- E-Commerce TimesE-commerce
Asynchronous customer support is breaking e-commerce
- YahooConsumer Behavior
When's the best time to buy a mattress?
- MSNConsumer Behavior
The best times to shop in 2026 if you want to save serious money
- MSNConsumer BehaviorRetail
Why experts say more people are shopping dollar stores — even when they're not broke
- inklConsumer BehaviorRetail
Why experts say more people are shopping dollar stores even when they're not broke
- Trill MagazineE-commerceCulture
The ethicality of TikTok Shop: how to shop smart in the age of shoppertainment
- IBTimes UKRetailCulture
Inside the Trader Joe's tote bag craze
- WCPO ABCConsumer Behavior
Ham over beef and other ways to keep Christmas meal costs down
Proof, in their words
Event hosts, workshop attendees, and clients on what happens in the room.
Shampaigne spoke at an event I hosted and blew me away. Her level of knowledge and engagement with the audience was more than I expected. She checked all the boxes as a presenter and I am looking forward to collaborating on more events in the future.
Chani M Bergen
Registered Representative, NYLIFE Securities LLC
Event Host
Shampaigne is a creative, talented, deeply knowledgeable marketing and business expert, with a keen understanding of the preferences, buying behaviors, and loyalty drivers among female consumers. She consistently leads provocative and insightful conversations—always backed by data and real-world trends—to help brands understand and connect authentically with their consumers.
Jessie Rogers
Marketing, Communications & Sustainability Leader
Event Producer
I am thrilled to recommend Shampaigne for her exceptional business training on understanding business avatars and the sales cycle. Having invested over $200k in business training and attended numerous events, I can confidently say Shampaigne's class was one of the most robust and detailed I have encountered. Her expertise and ability to engage the audience were unparalleled.
JJ Mahoney
Keynote Speaker & Strategic Business Advisor
Workshop Attendee
I love how interactive, informative and high energy Shampaigne's workshop was at Dallas Startup Week. She gave us valuable insight on community building through marketing and I truly appreciated her authenticity and genuineness.
Sara Bannat
Fractional CMO/COO · Goldman Sachs 10KSB Alumni
Workshop Attendee
Ms. Graves gave a phenomenal presentation on marketing and branding. She delivered it with such enthusiasm and passion that she kept the audience engaged. Some people can master a skill set, but not everyone can teach it. Given her delivery, passion, and immense expertise, I highly recommend her.
Frieda Wiley, PharmD
Healthcare Consultant
Conference Attendee
I found her to be immediately engaging, and the quality of her presentation was top-notch. Her presentation spoke to me and we are now connecting further so we can collaborate and support each other as success-driven entrepreneurs creating strategic impact.
Gail Stevens, MBA, MSW
CEO & Founder, Strategic Impact Group
Conference Attendee
Shampaigne consistently brings the energy, enthusiasm, and creativity to events. If you're looking for someone to champion your event and bring that energy of excitement and positivity—Shampaigne is your solution. From red carpet to production design and press releases, she covers every detail.
Irum Jones
Founder, Electrician On Call · Bestselling Author
Client
Shampaigne is the quintessential creative professional. Always high energy and ready to execute on any project she undertakes. I highly recommend her for anything related to communications, marketing and entrepreneurship.
Chanelle Yarber
Revenue & Growth Strategist
Collaborator