decode why
women buy
Is outdated consumer research obscuring the real reasons for customer churn? Quickly diagnose your risks in Emotions, Socialization, Intersectionality, and Legacy.
92%
Of women pass along information about deals or recommendations- Girl Power Marketing
89%
Of women report adding unplanned purchases to their in person shopping trips – Lexington Law
75%
Of discretionary spending in the US in 2028 will be from women consumers.- Capital One Shopping
78.2%
Of women are primary shoppers in the household- Finance Buzz
Introducing WCR4™ The Women’s Consumer Research 4 Step Method
An innovative research method that goes beyond the typical consumer research process. This method uses a holistic approach that incorporates the emotions, gender socialization, intersections, and legacy of women consumers to create a life-long commitment to your brand that is passed down for generations.
Your organization is losing its relevance in today's SOCIAL, POLITICAL, and ECONOMIC climate.
Your established women consumers have moved on to new competitors.
Your brand reputation is tanking and the gap between your sales goals and marketing investments is growing everyday.
The truth is you need an adept research model that anticipates and forecasts the evolving needs of your women customers. Research that allows your sales and marketing teams to thrive.
Here’s how WCR4™ does just that.
Emotions
Great marketing professionals have long understood the pivotal role of emotions in the purchasing decisions of women. Traditionally, this understanding has manifested in classic “bully marketing” campaigns that play directly on women’s insecurities, body image, and self-esteem. To be honest, this manipulative approach frequently works, driving short-term sales by creating fear or dissatisfaction.
However, we challenge organizations to understand emotions as a path to empathy, not manipulation, with the goal of building authentic, enduring relationships with the women buying their products or services.
Our customer profile research method moves beyond the typical, superficial emotional character markers often studied in women consumers. It seeks the root cause of emotional responses to inform marketing and sales strategies that genuinely build authenticity and trust.
Consider a company launching a new high-end kitchen appliance designed to save women an hour a day on meal prep.
The Traditional (Manipulative) Approach: A campaign using the “bully” method might feature an overworked, stressed mother failing to manage her time, implying that without this appliance, she is a bad mother or a disorganized partner. It exploits the guilt and shame socialized into women about their domestic roles.
Our Empathy-Based Approach: Our research method uncovers the true, complex emotional landscape. We find that the dominant emotion is not guilt, but exhaustion coupled with a deep desire for personal agency and quality time. The consumer doesn’t want the appliance to be a “better homemaker,” she wants it so she can finally dedicate an extra hour to her neglected hobby, her partner, or simply uninterrupted rest.
By shifting the focus from exploiting the emotion of guilt to validating the emotion of exhaustion and celebrating the possibility of agency, the marketing message changes entirely. The campaign moves from:“Stop failing and start winning at dinner time!” (Guilt/Shame) TO “Reclaim your hour. This is time for you.” (Agency/Validation)
This deeper understanding allows the organization to connect with the consumer’s genuine aspirations, fostering an immediate sense of being seen and understood. This is how true brand loyalty is forged: through empathy-driven emotional intelligence.
Gender Socialization
The social standards that generally influence and often aggrieve women in society have a profound, pervasive impact on all their decisions, including their purchasing behavior. Traditional consumer research frequently fails to account for how these deep-seated standards impact the length of women’s sales cycles. In general, while women may take longer to convert, they are also more likely to not only stay loyal to your brand but become one of its most significant evangelists.
Our research method tackles this complexity by identifying the invisible scripts of gender socialization that drive hesitation and self-doubt. One key phenomenon we present to our client organizations is “Purchase Panic”: the recognition that imposter syndrome extends beyond the boardroom and shows up directly at the cash register for women customers.
This phenomenon, if not recognized and remedied by the brand, can lead to upticks in returns, refunds, chargebacks, bad reviews, and ultimately a diminished brand reputation. Tackling Purchase Panic head-on by anticipating and addressing these obstacles respects the prolonged, thoughtful decision process often observed in women consumers, leading to more confident and lasting conversions.
Consider a company selling a high-value, skills-based online course designed to help professionals upskill or pivot their careers.
The Socialization Barrier (The Invisible Script): For many women, a lifetime of socialization has created an invisible script that dictates that money should be spent on the needs of the household or others (children, partners) before personal ambition or career investment. The internal dialogue is often, “Do I truly deserve to spend this money on myself?” or “Will I actually be able to master this skill, or will this be a waste of resources?”
The Purchase Panic Trigger: A woman is poised to click “Buy Now” on the $997 course, but the high price, coupled with the deeply ingrained social script about self-sacrifice, triggers intense Purchase Panic. She hesitates, abandons the cart, or, if she buys, is immediately paralyzed by regret and requests a refund before even logging in. This is imposter syndrome manifesting as financial self-sabotage.
Our Socialization-Informed Remedy: Our research identifies this exact moment and designs interventions that validate the financial and emotional concerns. Instead of generic sales copy, the brand adds messaging that respects the sacrifice and pre-empts the self-doubt. This could include:
A prominent guarantee positioned not as a refund policy, but as a “Risk-Free Investment in Your Future.”
Testimonials from women who explicitly mention feeling the panic but are now thriving.
A simple statement like, “It’s okay to invest in yourself. You are worth it.”
By acknowledging and neutralizing the internalized social standard, the organization transforms a moment of panic into a moment of confident commitment, securing a loyal customer and a strong advocate.
Demographics
No consumer research is complete without a thorough account of demographic markers such as age, income, education, and location. However, in the WCR4 Method™, we refuse to treat these markers as isolated data points.
We walk through the ways in which these demographics intersect one another to shape the unique cultural, political, and social experiences that profoundly influence buying behavior in women. A single demographic variable tells you who the consumer is; their intersection tells you how she navigates the world and why she makes certain choices.
By focusing on the convergence of factors, our research moves beyond superficial segmentation to address the complex and sometimes contradictory realities of a woman’s life.
Consider a financial wellness application designed to help users manage debt and build savings. The target market includes women across various income and age brackets.
Traditional Demographic Segmentation (Surface Data): A traditional approach might segment women by just one factor: “Women aged 35-45 with an income over $75,000.” This is an incomplete picture.
Our Intersectional Approach: We analyze how key demographics interact:
A 40-year-old woman with an income of $80,000 (Good income) AND a graduate degree (High education) AND living in a high cost of living (HCOL) urban area (High expense). The intersection reveals she has high earning potential but is likely burdened by student loans and high rent, meaning her available discretionary income is far lower than the income number suggests. She needs tools focused on complex debt restructuring.
A 40-year-old woman with an income of $80,000 (Good income) AND a high school education (Lower education) AND living in a low cost of living (LCOL) rural area (Low expense). The intersection reveals she has strong financial management skills or a lower barrier to home ownership. Her primary challenge may be building wealth and retirement savings, requiring simpler investment education and guidance.
The Marketing and Product Outcome: For the first consumer, the app’s messaging should focus on alleviating burden and managing complex, multi-source debt. For the second, the focus should be on wealth accumulation and making advanced concepts accessible. Treating both of these women with the same marketing campaign based only on their similar income and age bracket would fail to resonate with either, proving that intersectionality is key to relevance and accuracy in consumer profiling.
Legacy Consumerism
The consumer choices women make today are not always rational or based purely on current information. They are often profoundly shaped by legacy consumerism, which explores the deep-seated, frequently unconscious financial and brand habits inherited from previous generations—mothers, grandmothers, and female mentors.
For example, did your grandmother use Pine-Sol or Lysol growing up? As a child, you likely couldn’t tell the difference between the products, but for some reason, she held a strong allegiance to her brand of choice.
Our research investigates what print campaigns, media narratives, and personal stories influenced her decision to not only purchase the product once, but to purchase it again and again. More importantly, we seek to understand why it became important that she pass her brand allegiance—or aversion—to you. These inherited values are the financial autobiographies that create powerful, long-term consumer inertia.
Consider a millennial woman who, despite a comfortable income, is extremely frugal and hesitant to spend money on high-quality, high-design goods, such as expensive cookware or fine stationery.
The Inherited Legacy (The Unconscious Rule): Our research uncovers that her grandmother, a Depression-era homemaker, operated under an unspoken rule: “Nice things are for guests and special occasions only.” The expensive set of “good china” was kept locked away in a cabinet, reserved only for holidays, while the family used plain, worn dishes every day.
The Current Consumer Behavior: This legacy manifests today as consumption guilt. The millennial woman unconsciously associates high-quality spending on herself with wastefulness or extravagance. She might buy the lower-quality, mass-market version of cookware even if she can afford better, feeling a twinge of guilt every time she considers the expensive item. Her legacy “rule” is dictating her present-day spending.
The Legacy-Informed Strategy: For a premium cookware brand, simply marketing quality and durability is not enough. The brand must actively disrupt the inherited script and grant the consumer permission to enjoy the purchase. The marketing message shifts from focusing on durability to focusing on daily ritual and self-worth. The campaign could feature imagery of the cookware being used lovingly every day and messaging like: “Life is the occasion. Your everyday deserves quality.”
By uncovering and validating the emotional and historical weight of legacy consumerism, organizations can address the deepest roots of purchasing reluctance, turning inherited hesitation into empowered, long-term brand adoption.
This is the goal of WCR4™
To create a lifestyle around your product that is passed on through generations.
This is how your brand withstands the test of time.
Meet your Women’s Consumer Expert: Shampaigne Graves
Shampaigne Graves is a consumer research strategist dedicated to challenging organizations to move beyond superficial pink-washing and manipulative bully marketing tactics.
By utilizing her proprietary WCR4 Method™, she helps brands decode the complex intersection of Emotions, Demographics, Socialization, and Legacy Consumerism that drives women’s purchasing behavior. Instead of relying on invisible scripts that trigger “Purchase Panic”, she guides companies to uncover the authentic financial autobiographies of their customers.
Her work operates on the belief that replacing stereotypes with deep intersectional data allows brands to secure more than just a transaction. It enables them to build trust and cultivate lifelong brand evangelists.
Her approach is grounded in rigorous Research Accounting and starts with a signature 100-hour deep dive that aligns C-suite narratives with frontline customer realities. She bridges the critical gap between organizational goals and the nuanced needs of women by auditing data blind spots and training sales and marketing teams in empathy-forward techniques. She equips corporate teams with the evergreen strategies needed to reach, reassure, and retain the modern female consumer.
This comprehensive method transforms hesitant leads into confident buyers and turns customer service challenges into retention opportunities.
Her entrepreneurial journey began with a modest twenty-dollar investment and a vision to build a brand that authentically supported women in business. This spark ignited her first company, Boldifi. Lacking a traditional marketing budget, she leveraged strategic partnerships and community building to execute a wildly successful launch event. She secured sponsorships from major corporations and filled the room with over 120 women. This hands-on success crystallized a powerful truth for her. True brand loyalty is not built through manipulation. It is built through empathy and community.
Her insights have resonated on a global scale. She has spoken at over 60 events and reached audiences of more than 10,000 nationally and internationally. Today, she helps organizations build the same authentic connections she pioneered with Boldifi. She transforms their research, marketing, and sales strategies into sources of enduring loyalty.
Now that you know me and what I do, let's talk about how I do it.
I start with 100 Hours.
This is a rigorous, immersive process designed to peel back the layers of your organization’s assumptions and align them with the reality of your female consumer.
Stakeholder Discovery & Narrative Alignment (20-30 Hours)
Any great conversion strategy starts with well-thought-out goals and KPIs. However, before looking outward at the customer, I look inward at the organization. With organizational structure in mind, I meet with stakeholders ranging from entry-level support staff to C-suite executives to discover the story of who they believe their women customers are and how the product fits into her lifestyle.
This phase is critical for understanding the top-down narrative of the organization’s perception. We often find a significant disconnect between who the Boardroom thinks she is and who the Customer Service team knows she is.
Imagine a fitness apparel brand.
The C-Suite Narrative: The executives believe their customer is a “High-Powered Athlete” motivated by competition and elite performance. They want marketing that screams “Dominate.”
The Front-Line Reality: In my interviews with customer service and retail staff, I learn that the actual buyers are women returning to fitness after childbirth or injury. They aren’t looking to “dominate”; they are looking for “safety” and “recovery.”
The Outcome: This phase identifies the internal gap. We realize the company is currently marketing to an aspirational phantom rather than the actual woman paying the bills. This sets the stage for the audit.
Research Accounting & WCR4™ Audits (40-50 Hours)
This is the nitty-gritty of my work. This is when I connect the dots between your women customers and your company goals through a process of Research Accounting. I audit your existing data and gather real-time intelligence to generate research-baked reports.
The scope of work involved in this step includes:
Reviewing Previously Collected Feedback: Surveys, reviews, and ratings are analyzed to develop the story you already know but perhaps haven’t interpreted correctly.
Real-Time Feedback Observation: I conduct online engagement analysis, social listening, brand reputation scores, CX observations, Secret Shopping and immersion days with identified evangelists. I look at how the community responds to you to understand the story of your women customers now.
Consider a meal-kit delivery service with high churn rates.
The Data Audit: Reviews show 5 stars for food quality, yet retention is low. The surveys say “Great taste,” so the company is confused.
The Real-Time Observation (Secret Shopping): I go through the cancellation process as a customer. I discover that the “Skip a Week” feature is hidden deep in the UI, inducing “Purchase Panic” (Socialization Method). The customer feels trapped, so she cancels the whole service rather than struggling to skip one week.
The Outcome: The audit reveals that the product isn’t the problem; the process is triggering a negative emotional response. We move from wondering “Why doesn’t she like the food?” to realizing “She loves the food, but the interface makes her feel out of control.”
Research Report & WCR4™ Action Plan (20 Hours)
Now that you have clarity on who the women customers are currently, you need a plan on how to reach, reassure, and retain them. Research reports are generated to inform the final action plan that instructs your organization on how to bridge the gap between your goals and her needs.
I use the 4 steps of the WCR4 Method™ (Emotions, Demographics, Socialization, Legacy) to create specific strategies that remedy the blind spots in your research, pipelines, and retention efforts.
These steps are created with evergreen systems in mind. We train or re-train your sales, marketing, and CX teams on how to anticipate and overcome objections, ensuring they understand the long-term needs of your new customers based on expected life changes, economics, traditions, and evolving social values.
A bank wants to retain female clients who often leave after a divorce or spouse’s death.
The Blind Spot: The sales team is trained to talk about “Aggressive Growth,” which worked for the husband but alienates the wife who is now managing the legacy (Legacy Consumerism).
The WCR4™ Action Plan: We implement a new protocol. When a “Life Change” marker appears in the CRM, the marketing track switches automatically. Instead of “Growth” charts, she receives content on “Stability” and “Security.”
The Outcome: The team is trained to stop selling “products” and start offering “partnerships.” The bank sees a 40% increase in retention of female clients post-life-event because the system was pre-built to empathize with her new reality.
Continued Strategy Hours to be Determined: Turning Insight into Instinct
Don’t want to shoulder the burden of training your teams yourself? I do that, too.
My passion lies in implementation; Taking the theoretical insights from the WCR4 Method™ and converting them into daily habits for your sales and marketing teams. After training with me, your teams won’t just follow a script; they will feel empowered to engage authentically with both potential customers seeking products like yours and current customers contemplating a switch to competitors.
I transform your team from “sellers” into “trusted advisors.”
Is working with me the best investment for your organization?
Here is a summary of the organizations that see the highest ROI when partnering with me.
My Sweet Spot: I work best with corporate entities that are ready to move beyond “pink-washing” marketing and are genuinely committed to reaching new women-centered markets with depth and precision.
1. Marketing Teams: From Guesswork to Precision
The Problem: Marketing teams often rely on broad, stereotypical avatars that result in lukewarm interest.
My Solution: I equip your marketing professionals with data-baked live and digital strategies directly derived from the WCR4™ Research Report. We move beyond generic demographics to target specific emotional drivers and legacy behaviors.
The Result: Campaigns that don’t just generate awareness, but generate scalding hot leads, and women who feel so understood by your messaging that they enter the sales funnel already trusting you.
2. Sales Teams: Closing with Empathy
The Problem: Traditional high-pressure sales tactics trigger “Purchase Panic” and cause women to ghost or retreat.
My Solution: I train your sales teams in empathy-forward techniques. We replace “overcoming objections” with “validating concerns.” We teach your team how to read the silence, interpret the hesitation, and offer the reassurance she needs to move forward.
The Result: A seamless checkout process where the customer feels great about spending money, resulting in higher conversion rates and lower remorse/returns.
3. CX Teams: The Retention Engine
The Problem: Customer Experience often functions as damage control rather than relationship building.
My Solution: I work with CX teams to map the specific emotional pipelines of each customer segment. We develop anticipatory response scripts and remedies for dissatisfactory experiences that validate the customer’s specific life stage and stressors.
The Result: Communication clarity that turns a potential complaint into a moment of brand loyalty. We scale your business by retaining your current women customers through sustained brand legacy experiences.
Hypothetical Case Study: The "Pushy" Sales Team Transformation
The Scenario: A luxury home renovation company has high lead volume but a low close rate with female decision-makers. The sales team, mostly men using aggressive “close the deal now” tactics, reports that the women “just can’t make up their minds.”
The Intervention:
Research: I identify that the women aren’t indecisive; they are experiencing Legacy Consumerism guilt about spending family money on “luxury.”
Training: I train the sales team to stop pushing for the close and start validating the investment.
Old Script: “If you sign today, I can get you a 10% discount. Don’t miss out.” (Triggers panic/pressure).
New WCR4™ Script: “I know this is a big decision for the family home. Take the time you need. Here is a breakdown of how this renovation adds long-term value, which might help you feel more confident in the investment.” (Builds trust/partnership).
The ROI: The sales cycle initially slows down by 2 days, but the close rate doubles. The women feel respected rather than pressured, leading to a 50% increase in referrals.
Frequently Asked Questions
Q: How is the WCR4™ Method distinct from a standard marketing or consumer research agency?
A: The WCR4™ Method is not just a research service; it’s a strategic framework for cultivating generational brand loyalty. While traditional agencies might deliver data, we provide a proprietary method that integrates psychological, social, and cultural factors unique to women consumers. This approach goes beyond a single campaign, providing your teams with a repeatable, evergreen system for anticipating and addressing customer needs.
Q: My organization is already conducting market research. How will this complement our existing efforts?
A: Our process begins with a “Research Accounting and WCR4™ Audit,” where we analyze your previously collected data—surveys, reviews, and market reports. Instead of starting from scratch, we build upon your existing insights, connecting the dots between your current research and the four pillars of the WCR4™ Method. This audit identifies blind spots and uncovers untapped opportunities, ensuring your current investments are fully leveraged.
Q: What is the typical timeline for an engagement?
A: The core WCR4™ engagement is designed as a focused, 100-hour project. This includes:
- Stakeholder Meetings (20-30 hours): The initial discovery phase.
- Research & Audits (40-50 hours): The in-depth analysis and data collection.
- Report & Action Plan (20 hours): The final deliverable and presentation.
You can expect a final, data-backed action plan within approximately 3-4 weeks from the project’s kickoff.
Q: Is the 100-hour engagement a one-time project, or can we retain your services?
A: The 100-hour project is a comprehensive foundation. Many clients choose to continue our partnership with an “Optional Continued Strategy Training” retainer. This ensures your sales, marketing, and CX teams are not only equipped with the WCR4™ Action Plan but are also continuously trained to adapt to evolving market dynamics and customer needs.
Q: What is your background and why are you the right expert to lead this?
A: I bring a unique blend of academic rigor and real-world experience. I’ve spent years working with over 200 women-centered businesses, and my insights are informed by this extensive, practical work. My credentials include:
Certified IPC Practitioner (Insights Association): Demonstrates advanced expertise in consumer research, data analysis, and ethical best practices.
Certified Sales Force Professional: Enterprise CRM knowledge that informs my strategy plans.
ICF Professional Certified Coach: Highlights my ability to not just deliver a report, but to help your teams implement the findings and apply them to their day-to-day strategies.
Featured Speaker & Industry Advocate: My work has been vetted on national and international stages, speaking to audiences of over 10,000, and I am an active member of leading professional organizations like Women in Research.
Q: How is your pricing structured, and what is the typical investment?
A: Pricing is based on the initial 100-hour project scope and the option to work with me on continued strategy training for your teams. The investment is provided during our initial consultation, once we have a clear understanding of your organization’s specific challenges and goals.
Fixed Cost: $35,000 for initial 100 Hours
Variable Costs: training retainers, research collection, travel and accommodation based on facilitation modality.
The value is not in a single cost, but in the long-term ROI you will see from:
Increased Lead Quality: The WCR4™ Action Plan provides your marketing team with strategies to generate “scolding hot leads.”
Improved Sales Efficiency: Sales teams are equipped with empathetic techniques that reduce “Purchase Panic,” leading to a seamless checkout process and lower abandonment rates.
Enhanced Brand Reputation: Proactive CX strategies result in higher customer satisfaction, reduced returns and chargebacks, and a stronger brand legacy that translates to a higher Customer Lifetime Value (CLV).
Q: What is the ROI an organization can expect to see from this engagement?
A: The return on investment is multi-faceted. The WCR4™ Method helps you:
Regain Market Relevance: Re-engage with women consumers who have shifted to competitors.
Bridge the Sales & Marketing Gap:Strategize to ensure marketing efforts directly translate into measurable sales outcomes.
Cultivate Lifetime Customers: Build a brand legacy, and move beyond one-time transactions to create a loyal customer base that becomes your most significant evangelist.
Ready to present this to your leadership team?
Let’s schedule a call to craft a compelling, data-backed proposal that speaks directly to your organization’s pain points and growth objectives.
They BRAGGED so I didn't have to
Don’t need a full training program but still want to inspire your teams to think outside of the box when working with women customers?
Good thing for you that I’m a keynote speaker and workshop facilitator as well.
I adore working with conferences, events, and the media to create keynotes, workshops, and contributions that give audiences a deeper understanding of the surprising social, political, and cultural forces that shape women’s buying behavior.
Check Out my Latest Media Appearances
Notable Speaking Opportunities
Keynote at The Holistic Festival of Life Facilitator at CUTX Business Program Keynote Speaker at Dallas Startup Week Keynote Speaker at Business Lounge Dallas Keynote Speaker at Inspire U Fest Dallas Professional Women’s “2020 Woman of the Week” TV Guest on Courtney Benson Property Group TV Guest on Good Morning Texas Keynote at The Girl Cave Business Tribe Panelist on The Girl Cave’s #WorthaLook Live Talk Show Keynote at Bright Girl Media’s 2020 Business Summit Speaker at Junior Achievement Dallas Keynote Speaker at Girls Inc Facilitator at Dallas Startup Week Expert Panelist on Credit Union of Texas Business Basics Panel Facilitator at First United Bank Marketing Mixer Panelist at Dallas SBA Entrepreneurship Expo Speaker at Southwest Airlines BOLD Summit Workshop Facilitator at Sustainable Brands Brand Culture Led Change Conference Keynote at Sustainable Brands Turkey Conference
Workshop Testimonials
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As your keynote, panelist, or facilitator, your audiences will walk away with…
The understanding of the growing power of values-driven behavior in women customers– Learn how shifting consumer priorities are influencing brand loyalty, purchasing behavior, and market trends.
The ability to identify the risks and rewards of thinking differently about “why women buy.” – Explore the unheard phenomenons of “Purchase Panic: How imposter syndrome shows up at the cash register,”
“The Breakup Theory: what happens when a break from your products becomes a life without them completely,”
and “Pinesol v Lysol: how the legacy of buying behavior is passed down to generations.”
Learn How to Take a Bold, Unapologetic Stand Without Fear – Discover why brands must move beyond neutrality and fully commit to their mission, vision, and values to reach and retain women customers. Get equipped with strategies for confidently navigating crisis management, retaliation, and backlash while maintaining the trust and brand integrity your company is known for.
Keynote Speaking and Workshop FAQs
Q: What is the core message you deliver in your keynotes and workshops?
A: My core message is that understanding women consumers requires moving beyond outdated, transactional approaches to embrace empathy, authenticity, and courage. I use compelling stories and data-backed insights to reveal the deeper psychological, social, and political forces that shape women’s buying behavior. Audiences will leave with a new perspective on how to build genuine, lasting connections with their customers.
Q: What makes your speaking topics different from other consumer behavior speakers?
A: While other speakers may focus on market trends, I dive into the underlying “why” behind them. My talks are built around proprietary concepts like “Purchase Panic,” “The Breakup Theory,” and “Pine-Sol vs. Lysol,” which are not found in typical business literature. These fresh, memorable frameworks help your audience see familiar challenges in a completely new light, inspiring them to think more creatively about their strategies.
Q: What specific takeaways can my audience expect?
A: Your audience will walk away with actionable insights, including:
- Understanding the Power of Values-Driven Behavior: How to identify and align with the shifting priorities of women consumers who increasingly choose brands based on their social and ethical values.
- Identifying Risks and Rewards: They will learn to recognize critical consumer phenomena like “Purchase Panic” and “The Breakup Theory,” and understand how to transform these challenges into opportunities for building trust.
- Taking a Bold Stand: I provide a framework for why and how brands can move beyond neutrality to confidently articulate their mission and values, even in the face of potential backlash. This helps them attract and retain a loyal customer base that values authenticity.
Q: Are your talks more inspirational or practical?
A: My talks are a powerful blend of both. I start by inspiring a new way of thinking. I challenge conventional wisdom about women consumers; Then provide clear, practical takeaways and frameworks that teams can immediately apply to their work. The goal is not just to motivate, but to equip your audience with a new lens for problem-solving.
Q: What formats do you offer?
A: I am available for a range of formats to suit your event’s needs, including:
- Keynote Speeches: Inspiring, high-energy presentations for large audiences.
- Workshop Facilitation: Hands-on, interactive sessions for smaller groups and teams.
- Panelist Contributions: Providing expert insights and dynamic discussion on a panel.
- Media Contributions: Interviews and expert commentary for podcasts, articles, or other media.
Q: How can we book you for an event?
A: You can schedule a consult by using the embedded calendar below. We’ll start with a brief discovery call to discuss your event’s goals, audience, and specific needs to ensure a perfect fit.
